Branded for Life

Do you know Andrew Olcott? You may not know him by name, but if you have cable or internet chances are you have probably seen his face. He was the smiling face of Enzyte, a natural male enhancement product, for some time. Whenever people saw his face they would immediatly associate it with Enzyte and still do. In fact, he will most like be forever linked to the product. The company used his signature smile to show the satisfaction that they believe their product offers. The obviously exaggerated smile was the reason that everyone remembers the face of Andrew. The smile is the main takeaway from the ad, which is exactly what Enzyte wanted to achieve. They simply just wanted to display a happy customer, and Andrew was the perfect fit.