Response to Melissa's post on Dunkin Donuts

How do you think this will effect doughnut customers? Will they still think of Dunkin Donuts when looking to find a doughnut if DD's isn't marketing towards doughnut eaters anymore? How will this effect Dunkin Donuts?

I don't see the discontinuation of the marking of doughnuts hurting DD's that much. People do not need to be reminded that they Dunkin Donuts sells Doughnuts. They will always know that they are their even if they are not constantly reminded of it. The marketing their other breakfast foods is what will bring new customers in. People who want their doughnuts will always come in, but people looking for a different kind of breakfast can be drawn in by the new sandwiches, frozen drinks, and coffees.

Do you think DD's would ever consider to stop selling doughnuts all together? Or even just cut back on the varieties that they offer? If so, Wouldn't they have to change their name then?

Lionsgate's New Logo

Lionsgate unveiled a radically different logo recently, disregarding its gates and looking to underscore its new growth. This new logo starts with a big bang-type moment in space revealing the constellation Leo and ends with the Lions gate name breaking through clouds during an eclipse of the sun.

The goal is to make the point that they are now part of a bigger and more exciting universe. I believe this is more intestering logo then their previous one. Its a good change and has the potential attract the attention of more fans, but what it will come down to is whether or not Lionsgate will continue to produce successful movie franchises.

What do you think of the new logo? Is it better than the old one? Will it give them a competitive advantage over the other movie studios?