Saturday, April 20, 2013

Lionsgate's New Logo

Lionsgate unveiled a radically different logo recently, disregarding its gates and looking to underscore its new growth. This new logo starts with a big bang-type moment in space revealing the constellation Leo and ends with the Lions gate name breaking through clouds during an eclipse of the sun.



The goal is to make the point that they are now part of a bigger and more exciting universe. I believe this is more intestering logo then their previous one. Its a good change and has the potential attract the attention of more fans, but what it will come down to is whether or not Lionsgate will continue to produce successful movie franchises.

What do you think of the new logo? Is it better than the old one? Will it give them a competitive advantage over the other movie studios?

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