The goal is to make the point that they are now part of a bigger and more exciting universe. I believe this is more intestering logo then their previous one. Its a good change and has the potential attract the attention of more fans, but what it will come down to is whether or not Lionsgate will continue to produce successful movie franchises.
What do you think of the new logo? Is it better than the old one? Will it give them a competitive advantage over the other movie studios?
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