Response to Kaley's post on the Jack Links beef jerky commercial

Humor is always a good element in a successful commercial as long as it is used right. This  Jack Links commercial is a perfect example. If a person gets a good laugh out of a commercial, then they are likely to remember it. Then they will associate it with the product and may even be influenced to become a potential buyer of the product. Most of their Sasquatch commercials are capable of providing veiwers with a good laugh; like all the ones in this video:

 

They never really seem to take it too far either. you know what to expect when watching them; a prank being played on Sasquatch, followed by the creature getting angry and punishing them. However, even though they have become quite predictable, they still get people laughing. For a company to be able to maintain a certain level of predictability and still run successful ads, shows that they are taking the right marketing approach.

Is it better for a company to base all their commercials on the same theme, or would running a series of entirely different themed  commercials be more effective? Does it depend on the company?

Global Marketing

With businesses employing global marketing to target markets throughout the world, an individual can wonder whether or not what that business does overseas affects them. They may see it as, well its not happening in my area, therefore it has no impact on my business with the company. This is a valid way of looking at it, but not the way I view global marketing. It will not just affect you directly or indirectly, but the people around you, and the world you live in. We can be dependent on our environment and surroundings, and those can be significantly impacted by globalization. Globalization expands economic freedom, ignites competition, and increases the productivity and living standards of people in countries that open themselves to the global marketplace. It has even lifted many millions out of poverty and improved the standards of living of low-wage families. You may have had the chance to find a job because of global marketing, and the same is true for many of your friends and family. It may be happening overseas, but it still has its impact on the people at home.

Does anyone have a way that global marketing has affected yourself, or someone else you may know?