Response to Tammy's post on multi-segment targeting strategy

Tammy poses this question at the end of her post: Do you think multi-segment targeting strategy can have disadvantages? What do you think they are? 

I believe any strategy that is employed will always have the potential for disadvantages, and multi-segment targeting is no exception. Tammy mentions the the main disadvantage being cannibalization, thus creating competition between the company's own products. This competition can be good or bad for the company, as she also says. I do not see it being that much of a disadvantage though. Competition between their own products can be more manageable than with other companies. They would have more control over what was happening, and they would still be making money. Worse case scenario, focusing on what product, could potentially end up wiping out another product that was very successful in the past. 

Can you think of a company where cannibalization has come into play with their products?

Southwest Airlines Ad

This is a new spring ad for Southwest Airlines, in which they are trying to sell the idea that they work really hard to be the greatest airline. Illustrating how different individuals follow different paths as they move through life.  The message that they are wanting to get across is basically that the people who work at Southwest chart their own path, never stop moving forward, and never give up. Not only are the employees like this according to the ad, but it's what the airline is all about.
In my opinion, I think Southwest presents this message very well. I liked how they incorporated the chorus of "Some Nights" into the ad. It gave the commercial some life and change the tone of it. It kept me interested in it, I am sure it has had the effect on several others.

What do you think of this ad? Does it change the way you view Southwest Airlines?