This is a new spring ad for Southwest Airlines, in which they are trying to sell the idea that they work really hard to be the greatest airline. Illustrating how different individuals follow different paths as they move through life. The message that they are wanting to get across is basically that the people who work at Southwest chart their own path, never stop moving forward, and never give up. Not only are the employees like this according to the ad, but it's what the airline is all about.
In my opinion, I think Southwest presents this message very well. I liked how they incorporated the chorus of "Some Nights" into the ad. It gave the commercial some life and change the tone of it. It kept me interested in it, I am sure it has had the effect on several others.
What do you think of this ad? Does it change the way you view Southwest Airlines?
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