Companies dialing back on logos or branding would be a smart approach in marketing. Many companies go way over the top with one or the other and end up losing interest of potential customers. Too many companies spend too much time working on the perfect logo or brand and not enough time maintaining the product. All that is needed is a simple design, such as the Nike swoosh, which has been more than effective. A brand or logo may get a customer's attention, but what will get their loyalty is the quality of the product.
Have you ever have bought a product without any knowledge of it; only buying it because you were drawn in by the logo?
No comments:
Post a Comment