I think it is worth it for companies to spend millions of dollars on commercials that air during the super bowl. The super bowl is one of the most watched events in the nation, so therefore if a company can afford to air one of their adds during it they should take advantage of the opportunity. Many people just watch the game for the commercials, and thus results in them receiving a great deal of coverage before and after the super bowl. No matter what, if a company is able to air a commercial during the game they are guaranteed to be talked about. Making the a good commercial that is well liked and influences potential customers is the tougher part.
I thought this years commercials were okay, even though none of them really stood out to me too much. The GoDaddy.com ad stood out I guess, but that was not in a good way. It was kind of hard to watch, or rather listen to be exact. The ones I remember the most were the Budweiser ad with the clydesdale and the one about the farmers for Dodge. Both of these attempted to appeal to the emotion of the viewers, which in my opinion is the best way to influence a crowd. People can be vulnerable emotionally too during the super bowl, with all the varying emotions during the course of the game.
What did some of the other ads from the super bowl attempt to appeal to besides emotion?
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