Why do so many consumers fall into the trap of bundling?
When consumers go shopping a common habit is want to get more for their dollar. People enter the grocery store with lists at times with only the need to pick up what is on it, but their are times where they come across deals that they were not expecting. This is where the bundling happens. People see something that they feel they could use and also see that is on sale. They end up not being able pass up the opportunity. Its not the worst thing either though, as long as the food they buy is being used.
Would identifying sales before going to the grocery be a good option in avoiding bundling?
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