Saturday, March 30, 2013

Response to Kaley's post on Channels of Distribution

'Do you feel one channel of distribution could be more beneficial to a company or will it always vary depending on the product, service, or company?'

I believe that it can always vary based on the product, service, or company; but also I believe their will always be those companies where one channel of distribution works the best for them. Companies with that one channel have found enough success using it, would not have to worry about adding another channel to improve the business.  Also they may not have the means to create another channel another either. Telemarketing, mail-order and catalog shopping, shop-at-home television networks, and online shopping are examples of direct channel distribution. These are usually successful companies employing just one channel and managing to stay relevant. It proves that utilizing just one marking channel can be successful.

Can you think of a company that successfully utilizes all four marketing channels? (direct, retailer, wholesaler, and agent/broker)

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