If I believed that the good or service was worth the extra money, then I would go ahead and make the purchase. It would come down to whether or not I truly thought that the good or service would fulfill my needs and provide the right benefits. If i knew I would be satisfied with the results of the purchase, the decision would be easy. The only thing that could change my mind is how much more I really had to pay. Not everyone is in the situation where they have extra money to throw around. You have to weigh your options and decide if the sacrifice is worth the benefits. Sometimes even if you determine it to be worth it, you may not have the money to take the chance.
What are some marketing techniques that companies employ to reassure customers who are struggling to decide if spending a little more on a product or service is really worth it?
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